Role

Marketing Framework Guides for Creative Strategists

Framework guides built specifically for Creative Strategists. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

PRODUCT LAUNCHGet Who To By

A Clear Product Launch Strategy using the Get Who To By Framework

Learn how to a clear product launch strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Align Insights with Execution using the 4C Framework

Learn how to align insights with execution using the 4C Framework. Practical guide with step-by-step process and real examples.

A Clear Product Launch Strategy using the Get Who To By Framework

Align Insights with Execution using the 4C Framework

Align on Campaign Success Criteria using Get Who To By

Align Strategy and Creative in One Brief using Get Who To By

Applying the 4C Framework to FMCG Brands Fighting Category Indifference

Applying the 4C Framework to Healthcare Communication Without Fear Tactics

Applying the 4C Framework to Media Brands Struggling for Attention

Bring a Project Back on Track with a Sharper Brief using Get Who To By

Bring Every Team Back to One Clear Direction using Get Who To By

Bring Strategic Alignment to Your Team using Get Who To By

Build a Brief That Drives Action, Not Discussion using Get Who To By

Build a Cleaner, More Focused Brief with the 4C Framework

Build a Clear Value Proposition with the 4C Framework

Build Actionable Briefs Faster with the Get Who To By Framework

Build Customer Relevance in Saturated Categories with 4C

Build High-Conviction Creative Direction with Get Who To By

Build Stronger Creative Direction using the 4C Framework

Building E-commerce Relevance Beyond Discounts with the 4C Framework

Clarify What Success Actually Means in a Brief using Get Who To By

Create a Campaign Brief That People Actually Follow using Get Who To By

Create a Clear Brief Under Time Pressure using Get Who To By

Create a Creative Brief That Sparks Better Ideas using Get Who To By

Create a Sharper Campaign Brief in Minutes with Get Who To By

Create Cleaner, Simpler Decks using the Get Who To By Framework

Create Clearer, More Persuasive Decks using the 4C Framework

Create Customer-Centric Campaigns with the 4C Framework

Define the One Objective That Matters in a Brief using Get Who To By

Define the One Thing Your Campaign Must Achieve using Get Who To By

Diagnose Campaign Underperformance with the 4C Framework

Fix a Brief That's Already in Production using Get Who To By

Fix a Campaign Brief That Confuses Everyone using Get Who To By

Fix Briefs with Too Many Objectives using Get Who To By

Fix Creative Briefs That Kill Good Ideas using Get Who To By

Fix Overcomplicated Messaging using the 4C Framework

Fix Unfocused Strategy using the Get Who To By Framework

Fix Your Off-Target Messaging using the Get Who To By Framework

Fixing Automotive Messaging Overload with the 4C Framework

Fixing Telco Offers Nobody Understands with the 4C Framework

Gain Strategic Clarity Under Pressure with Get Who To By

Give Creative Teams Clear Direction without Over-Directing using Get Who To By

How CMOs Use the 4C Framework to Refocus Brand Strategy

How Content Strategists Use the 4C Framework to Shape Messaging Systems

How Creative Directors Use the 4C Framework to Sharpen Direction

How Strategy Directors Use the 4C Framework to Challenge Weak Assumptions

Improve Conversion Without Changing the Product with 4C

Make Communication Truly Customer-Centric using the 4C Framework

Make Your Messaging Matter using the 4C Framework

Plan Behavior-Driven Marketing using the Get Who To By Framework

Plan More Effective Campaigns using the 4C Framework

Realign a Project After Conflicting Feedback using Get Who To By

Rebrief a Campaign Without Starting from Scratch using Get Who To By

Rebuild Your Brand Positioning using the Get Who To By Framework

Rebuild Your Value Proposition using the 4C Framework

Reset Your Brand Positioning Around Real Needs using the 4C Framework

Set a Single Campaign Objective using the Get Who To By Framework

Set the Right Goal for a Rebrand using Get Who To By

Shift Your Thinking from Product to Person with the 4C Framework

Simplify Your Strategy for Stakeholders using Get Who To By

Solve Positioning Weaknesses using the 4C Framework

Strengthen Creative Focus Before Ideation using Get Who To By

Strengthen Creative Output through Sharper Objectives using Get Who To By

Strengthen Your Creative Work using the Get Who To By Framework

Strengthen Your Landing Page Strategy with the 4C Framework

Translate Product Features into Human Benefits with the 4C Framework

Turn a Messy Insight into a Focused Ask using Get Who To By

Turn Data Into Better Storytelling using the 4C Framework

Turn Strategic Thinking into a Usable Brief using Get Who To By

Turn Vague Briefing Language into Clear Direction using Get Who To By

Turn Vague Marketing Goals into Concrete Actions using Get Who To By

Understand Real Buying Motivation using the 4C Framework

Understand Why Customers Hesitate to Buy with 4C

Using the 4C Framework as a Freelance Strategist to Add Structure

Using the 4C Framework as a Performance Marketer to Improve Conversion

Using the 4C Framework as a UX Strategist to Reduce Choice Friction

Using the 4C Framework for Agency Pitch Strategy

Using the 4C Framework for Consultants Working Across Multiple Clients

Using the 4C Framework for Travel Brands Selling the Same Destinations

Why Customers Don't Care — Fixed with the 4C Framework