Industry

Marketing Framework Guides for B2B Brands

Marketing framework guides tailored for b2b services. Learn how to apply proven frameworks to your industry's unique challenges, with strategies and examples that speak your language.

VALUE PROPOSITION4C Framework

Build a Clear Value Proposition with the 4C Framework

Learn how to build a clear value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

BRIEF DEVELOPMENTGet Who To By

Clarify Decision-Maker Focus in B2B Briefs using Get Who To By

Learn how to clarify decision-maker focus in B2B briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Create Clearer, More Persuasive Decks using the 4C Framework

Learn how to create clearer, more persuasive decks using the 4C Framework. Practical guide with step-by-step process and real examples.

CAMPAIGN STRATEGY4C Framework

Create Customer-Centric Campaigns with the 4C Framework

Learn how to create customer-centric campaigns using the 4C Framework. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Differentiate Beyond Price with the 4C Framework

Learn how to differentiate beyond price using the 4C Framework. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

Fix a Weak Go-To-Market Strategy with the 4C Framework

Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

BRIEF DEVELOPMENTGet Who To By

Fix Long-Cycle B2B Campaign Briefs using Get Who To By

Learn how to fix long-cycle B2B campaign briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Fix Product–Marketing Misalignment with the 4C Framework

Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

CAMPAIGN STRATEGYGet Who To By

Gain Strategic Clarity Under Pressure with Get Who To By

Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

How Heads of Product Use the 4C Framework to Support Go-To-Market

Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

VALUE PROPOSITION4C Framework

How Product Marketers Use the 4C Framework to Clarify Value Propositions

Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

How Startup Marketers Use the 4C Framework Under Budget Pressure

Learn how startup marketers use the 4C Framework under budget pressure. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Make Communication Truly Customer-Centric using the 4C Framework

Learn how to make communication truly customer-centric using the 4C Framework. Practical guide with step-by-step process and real examples.

CAMPAIGN STRATEGYGet Who To By

Plan Behavior-Driven Marketing using the Get Who To By Framework

Learn how to plan behavior-driven marketing using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Rebuild Trust in Brand Communication with the 4C Framework

Learn how to rebuild trust in brand communication using the 4C Framework. Practical guide with step-by-step process and real examples.

VALUE PROPOSITION4C Framework

Rebuild Your Value Proposition using the 4C Framework

Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Solve Positioning Weaknesses using the 4C Framework

Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.

BRIEF DEVELOPMENTGet Who To By

Strengthen Your Creative Work using the Get Who To By Framework

Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

CONVERSION & PERFORMANCE4C Framework

Strengthen Your Landing Page Strategy with the 4C Framework

Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Translate Product Features into Human Benefits with the 4C Framework

Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.

CONVERSION & PERFORMANCE4C Framework

Understand Why Customers Hesitate to Buy with 4C

Learn why customers hesitate to buy and how to address it using the 4C Framework. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Using the 4C Framework for B2B Services with Long Sales Cycles

Learn how to use the 4C Framework for B2B services with long sales cycles. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Using the 4C Framework to Position SaaS Products in Crowded Markets

Learn how to position SaaS products in crowded markets using the 4C Framework. Practical guide with step-by-step process and real examples.

VALUE PROPOSITION4C Framework

Why Customers Don't Care — Fixed with the 4C Framework

Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.