Industry

Marketing Framework Guides for Legacy Brands

Marketing framework guides tailored for legacy brand. Learn how to apply proven frameworks to your industry's unique challenges, with strategies and examples that speak your language.

BRAND POSITIONING4C Framework

Applying the 4C Framework to FMCG Brands Fighting Category Indifference

Learn how to apply the 4C Framework to FMCG brands fighting category indifference. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Build Customer Relevance in Saturated Categories with 4C

Learn how to build customer relevance in saturated categories using the 4C Framework. Practical guide with step-by-step process and real examples.

CAMPAIGN STRATEGYGet Who To By

Gain Strategic Clarity Under Pressure with Get Who To By

Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

How Brand Managers Use the 4C Framework to Maintain Relevance

Learn how brand managers use the 4C Framework to maintain relevance. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Rebuild Trust in Brand Communication with the 4C Framework

Learn how to rebuild trust in brand communication using the 4C Framework. Practical guide with step-by-step process and real examples.

VALUE PROPOSITION4C Framework

Rebuild Your Value Proposition using the 4C Framework

Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Reset Your Brand Positioning Around Real Needs using the 4C Framework

Learn how to reset your brand positioning around real needs using the 4C Framework. Practical guide with step-by-step process and real examples.

BRAND POSITIONINGGet Who To By

Set the Right Goal for a Rebrand using Get Who To By

Learn how to set the right goal for a rebrand using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Solve Positioning Weaknesses using the 4C Framework

Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Using the 4C Framework for Energy and Utilities Communication

Learn how to use the 4C Framework for energy and utilities communication. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Using the 4C Framework to Reposition Legacy Brands in Modern Categories

Learn how to reposition legacy brands in modern categories using the 4C Framework. Practical guide with step-by-step process and real examples.