Role

    Marketing Framework Guides for Freelance Strategists

    Framework guides built specifically for Freelance Strategists. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

    BRAND POSITIONING4C Framework

    Applying the 4C Framework to FMCG Brands Fighting Category Indifference

    Learn how to apply the 4C Framework to FMCG brands fighting category indifference. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Applying the 4C Framework to Media Brands Struggling for Attention

    Learn how to apply the 4C Framework to media brands struggling for attention. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Applying the 4C Framework to NGO and Purpose-Driven Brands

    Learn how to apply the 4C Framework to NGO and purpose-driven brands. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENT4C Framework

    Build a Cleaner, More Focused Brief with the 4C Framework

    Learn how to build a cleaner, more focused brief using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Build Actionable Briefs Faster with the Get Who To By Framework

    Learn how to build actionable briefs faster with the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Build Customer Relevance in Saturated Categories with 4C

    Learn how to build customer relevance in saturated categories using the 4C Framework. Practical guide with step-by-step process and real examples.

    CREATIVE DIRECTIONGet Who To By

    Build High-Conviction Creative Direction with Get Who To By

    Learn how to build high-conviction creative direction with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    CREATIVE DIRECTION4C Framework

    Build Stronger Creative Direction using the 4C Framework

    Learn how to build stronger creative direction using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Create a Sharper Campaign Brief in Minutes with Get Who To By

    Learn how to create a sharper campaign brief in minutes with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATIONGet Who To By

    Create Cleaner, Simpler Decks using the Get Who To By Framework

    Learn how to create cleaner, simpler decks using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Create Clearer, More Persuasive Decks using the 4C Framework

    Learn how to create clearer, more persuasive decks using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Define the One Thing Your Campaign Must Achieve using Get Who To By

    Learn how to define the one thing your campaign must achieve using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Differentiate Beyond Price with the 4C Framework

    Learn how to differentiate beyond price using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Fix Overcomplicated Messaging using the 4C Framework

    Learn how to fix overcomplicated messaging using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Fix Unfocused Strategy using the Get Who To By Framework

    Learn how to fix unfocused strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Plan Behavior-Driven Marketing using the Get Who To By Framework

    Learn how to plan behavior-driven marketing using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONINGGet Who To By

    Rebuild Your Brand Positioning using the Get Who To By Framework

    Learn how to rebuild your brand positioning using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Rebuild Your Value Proposition using the 4C Framework

    Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Set a Single Campaign Objective using the Get Who To By Framework

    Learn how to set a single campaign objective using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONINGGet Who To By

    Set the Right Goal for a Rebrand using Get Who To By

    Learn how to set the right goal for a rebrand using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Shift Your Thinking from Product to Person with the 4C Framework

    Learn how to shift your thinking from product to person using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Solve Positioning Weaknesses using the 4C Framework

    Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Strengthen Creative Output through Sharper Objectives using Get Who To By

    Learn how to strengthen creative output through sharper objectives using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Strengthen Your Creative Work using the Get Who To By Framework

    Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Strengthen Your Landing Page Strategy with the 4C Framework

    Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Turn a Messy Insight into a Focused Ask using Get Who To By

    Learn how to turn a messy insight into a focused ask using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Understand Real Buying Motivation using the 4C Framework

    Learn how to understand real buying motivation using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework as a Brand Strategist to Fix Positioning Gaps

    Learn how to use the 4C Framework as a brand strategist to fix positioning gaps. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework as a Founder Without a Marketing Team

    Learn how to use the 4C Framework as a founder without a marketing team. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework as a Freelance Strategist to Add Structure

    Learn how to use the 4C Framework as a freelance strategist to add structure. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a Performance Marketer to Improve Conversion

    Learn how to use the 4C Framework as a performance marketer to improve conversion. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for Agency Pitch Strategy

    Learn how to use the 4C Framework for agency pitch strategy. Practical guide with step-by-step process and real examples.

    MARKETING PROBLEMS4C Framework

    Using the 4C Framework for Consultants Working Across Multiple Clients

    Learn how to use the 4C Framework for consultants working across multiple clients. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for Travel Brands Selling the Same Destinations

    Learn how to use the 4C Framework for travel brands selling the same destinations. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Why Customers Don't Care — Fixed with the 4C Framework

    Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.

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