Best 72andSunny Los Angeles Campaigns of All Time
72andSunny built a reputation on the principle that culture is the most efficient media channel - which sounds like something a strategist would say at a conference before it turned out to be completely correct. They tend to work for brands that want to matter in the real world, not just win a media plan. Their best campaigns feel less like advertising and more like a point of view. Browse the work below.
4 campaigns
Zillow: Zillow for Warcraft
Zillow launched a dedicated microsite featuring 3D tours of World of Warcraft homes, using real estate jargon to gamify the player experience. This bridged the gap between virtual fantasy and real-world utility, making in-game housing feel like a tangible, aspirational investment.
Call of Duty: Black Ops 6 - The Replacer Returns
Call of Duty revived its most iconic character, The Replacer, to humorously take over players' real-world responsibilities - from parenting to the Papacy - removing the guilt of gaming by turning the launch into an omnipresent cultural takeover.
Tinder: Swipe Night
Tinder transformed its passive swiping mechanic into an interactive apocalyptic mini-series where users' split-second moral choices determined their branching narrative and matched them with compatible partners, turning entertainment into a high-stakes personality test and conversation starter for Gen Z.
Discovery: I Love the World
Discovery Channel's "I Love the World" campaign used an infectious, repetitive "Boomdiada" song to unite a rapid-fire montage of global wonders and human experiences, creating a universal, joyful celebration of the world's inherent awesomeness and making the brand synonymous with wonder.