Best FRED & FARID Paris Campaigns of All Time
FRED & FARID Paris operates with the kind of restless, intellectual intensity that makes other agencies look like they are napping. They don't just launch ads - they stage cultural interventions, whether they are turning a newspaper over to refugees or making sustainable energy feel like a viable political coup. It is work that manages to be both high-concept and deeply human. If you want to see how to sell a vision without the corporate varnish, browse the work below.
5 campaigns
Jules - Men In Progress (November 2020)
Jules humorously challenged outdated male stereotypes by showcasing diverse men embracing progressive, authentic identities, effectively repositioning the brand as a champion of modern masculinity and sustainable fashion for an audience seeking a more inclusive vision of manhood.
LibéRation: Libé Des RéFugiéS
To challenge the dehumanizing "migrant crisis" narrative, Libération handed total editorial control to 21 refugees for one day, proving their intellectual value by letting them report on French society, politics, and culture as journalists rather than subjects.
Solar Impulse - Prêt à Voter
Solar Impulse created "Prêt à Voter" - 50 pre-drafted legislative proposals based on 1400 eco-realism solutions - to empower newly elected French MPs to enact tangible environmental change, bridging the gap between ideas and action amidst political inertia and public discourse.
Maurice Lévy bets on Guess The Lions
GuessTheLions created a betting website where advertising professionals can bet $1 on their favorite Cannes Lions award-winning campaigns, with each bet automatically donating money to fund NGO campaigns. The platform turns the excitement of predicting creative awards into a fundraising opportunity, allowing admen to showcase their industry knowledge while supporting good causes.
Le directeur de la communication 3.0
This campaign cleverly satirized the overwhelming, jargon-filled complexity of modern communication theory through a bewildered university lecture, effectively contrasting academic talk with the practical 'doing' of communication to position Entreprises & Médias as the true experts who get things done.