Best VCCP, London Campaigns of All Time
VCCP is the London agency that spent a decade making Cadbury gorillas look competitive by turning Compare The Market into a soap opera about meerkats - which is either a sign of creative genius or proof that the British public will fall deeply in love with any animal given sufficient TV budget. Their best work is built on a behavioral loop: make them laugh, make them return, make them convert. Browse the work below.
4 campaigns
Believe
2026The campaign uses the whimsical story of a determined reindeer learning to fly to mirror the human capacity for belief, positioning the lottery as a catalyst for life-changing moments during the festive season.
The National Lottery · VCCP, London
Made to Share
2026Cadbury redesigned its iconic Dairy Milk packaging to feature unequal, relatable portion sizes based on household dynamics, turning the chocolate bar into a social tool that rewards generosity and highlights the funny, everyday realities of sharing with others.
Cadbury · VCCP, London
Made to Be Enjoyed, Not Endured
2026Cadbury Bournville poked fun at the elitism of high-percentage dark chocolate by contrasting pretentious connoisseurs who treat bitterness as a badge of honor with an ordinary man simply enjoying the smooth, accessible taste of a Bournville bar.
Cadbury Bournville · VCCP London
Daisy vs Scammers
2024O2 created Daisy, a hyper-realistic AI grandmother designed to waste scammers' time in endless, rambling conversations. By weaponizing the "vulnerable elderly" stereotype, the brand turned the same technology used by criminals into a tool for protection and cathartic entertainment.
O2 · VCCP London