Best VCCP, London Campaigns of All Time
VCCP is the London agency that spent a decade making Cadbury gorillas look competitive by turning Compare The Market into a soap opera about meerkats - which is either a sign of creative genius or proof that the British public will fall deeply in love with any animal given sufficient TV budget. Their best work is built on a behavioral loop: make them laugh, make them return, make them convert. Browse the work below.
3 campaigns
Cadbury: Made to Share
Cadbury redesigned its iconic Dairy Milk packaging to feature unequal, relatable portion sizes based on household dynamics, turning the chocolate bar into a social tool that rewards generosity and highlights the funny, everyday realities of sharing with others.
Cadbury Bournville: Made to Be Enjoyed, Not Endured
Cadbury Bournville poked fun at the elitism of high-percentage dark chocolate by contrasting pretentious connoisseurs who treat bitterness as a badge of honor with an ordinary man simply enjoying the smooth, accessible taste of a Bournville bar.
O2: Daisy vs Scammers
O2 created Daisy, a hyper-realistic AI grandmother designed to waste scammers' time in endless, rambling conversations. By weaponizing the "vulnerable elderly" stereotype, the brand turned the same technology used by criminals into a tool for protection and cathartic entertainment.