Best Cif Campaigns of All Time
Cif is the household cleaner with a quietly obsessive relationship with grime - a brand that never needed to invent an emotional story because the simple satisfaction of watching something filthy become spotless is, it turns out, deeply compelling in the right hands. Their work tends to be precise, visual, and somehow far more engaging than a cleaning product has any right to be. Browse the work below.
3 campaigns
Clean My Name
2026Cif turned a long-standing internet joke into a real-world financial solution by partnering with Serasa. By literalizing the metaphor of 'cleaning a name,' the brand provided tangible debt relief to thousands of consumers struggling with the national debt crisis.
Cif · Droga5 São Paulo
Dirty Mouth Sponsorship
2026CIF turned podcast censorship into a branded sponsorship by replacing standard bleeps with a custom 'CIF' sound, allowing creators to keep their content monetized while reinforcing the brand's promise to clean even the dirtiest surfaces.
CIF · Droga5 São Paulo
CIF - Clearing Plots
2023CIF created a campaign called "Clearing Plots" that reimagines classic thriller scenes with a humorous twist, showing how clean surfaces could quickly resolve suspenseful movie scenarios. The brand demonstrated its cleaning product's effectiveness by suggesting that a simple, quick clean could dramatically shorten or prevent dangerous situations in horror and thriller films.
CIF · SOKO, São Paulo, Brazil