Best Colgate Campaigns of All Time
Most dental brands do the same thing: show a gleaming smile, mention the percentage of dentists who agree, cut to the logo. Colgate, at their best, skips the dentist entirely and goes straight to the behavioral truth about why we care about our teeth in the first place - which turns out to have very little to do with enamel. Browse the work below.
3 campaigns
Indianis Dentris
2025Colgate used a botanical hoax to reframe worn-out toothbrushes as a new, harmful species called Indianis Dentris. By treating neglected oral hygiene as a scientific discovery, the campaign forced consumers to confront the reality of their unhygienic habits.
Colgate · Brand David Communications, Mumbai
Not Every Smile Starts as a Smile
2024Colgate addressed the UK's pediatric dental crisis by ditching perfect advertising tropes, instead validating the raw, tantrum - filled reality of toothbrushing to position the brand as a supportive ally for parents during the difficult journey toward a healthy smile.
Colgate · VML Paris
Turning Packaging into Education
2014Colgate-Palmolive transformed its product packaging into vital educational posters and integrated audio lesson plans, leveraging its distribution network to deliver essential learning resources to thousands of underserved school children in Myanmar, turning a disposable item into a powerful tool for social impact and brand goodwill.
Colgate · Y&R Peru