Best Twix Campaigns of All Time
Twix built a career out of a problem that wasn't really a problem: there are two of them. Rather than explaining this away, they leaned into left-vs-right mythology with the conviction of a brand that believes consumer tribalism is free media waiting to happen. It is one of advertising's tidiest behavioral tricks - give the audience a side to pick, then let the argument do the work. Browse the work below.
3 campaigns
Double Act
2026Twix leveraged its 'Two Is More Than One' platform by using a vaudeville-style puppet duet to entertain audiences, proving that showmanship and unexpected humor can effectively cut through the noise of modern advertising.
Twix · adam&eve\TBWA London
Two Is More Than One
2026Twix replaced its long-running "Left vs. Right" rivalry with a surreal 1970s car chase where a crash reveals two cars stacked together, dramatizing the simple truth that having two of a good thing is always better than one.
Twix · adam&eveDDB London
Harmoniser
2025Twix launched an AI-powered WhatsApp tool that transforms solo voice notes into harmonized duets, turning awkward or difficult messages into delightful experiences to reinforce the brand's new 'Two is more than one' platform.
Twix · adam&eveDDB London