"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
QuoteBrand & Creativity
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
Source
Bill Bernbach's letter to Grey Advertising, 15 May 1947 (1947)
Bill Bernbach
Bill Bernbach, letter to the management of Grey Advertising, 15 May 1947 - two years before he co-founded DDB
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