10-14%
StatBrand Strategy
Even the most aggressive forecasts put AI agentic commerce at only 10-14% of total consumer spend, leaving 86-90% of buying to happen the traditional way.
Even the most aggressive forecasts put agentic commerce at 10-14% of total consumer spend - agents will help shortlist, but humans still pick, and the remaining ~86-90% of buying continues the traditional way. Brand becomes no less important in an AI future.
Source
Springboards Spark Sessions: Future Demand with James Hurman (2026)
James Hurman (Previously Unavailable, Tracksuit); host Springboards
01:01:30
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