New: Marketing Wisdom - 800+ sourced findings, ask it anything

    Lead generation

    DefinitionGrowth

    Lead generation

    Activity that captures identifiable prospective customers - names, emails, companies - for sales or nurture to work on. The B2B counterpart of e-commerce conversion; its classic failure mode is grading volume of leads instead of revenue they become.

    Evidence from the library

    In B2B every buying situation has a business motive and a personal onePrincipleCramming information into a B2B ad is a false efficiency that buys less growthWarning60% UK, 54% USB2B advertising produces even less emotional response than consumer advertisingStatAwareness, Share of Search and sales together tell you which part of the funnel brokePrinciple80%In B2B pitches, about 80% of the buying decision is effectively made before the process starts.Stat

    Source

    Marketing Definitions

    standard B2B marketing practice

    More on growth

    More from this source

    DefinitionCustomer acquisition cost (CAC)DefinitionCustomer lifetime value (LTV)DefinitionLTV:CAC ratioDefinitionROASDefinitionMER (marketing efficiency ratio)DefinitionConversion rateDefinitionClick-through rate (CTR)DefinitionCPMDefinitionHook rateDefinitionHold rateDefinitionChurn rateDefinitionCreative fatigue
    All of Marketing Wisdom