"Marketing is no longer about the stuff that you make, but about the stories you tell."
QuoteBrand Strategy
"Marketing is no longer about the stuff that you make, but about the stories you tell."
Source
Seth Godin (the thesis of All Marketers Are Liars, 2005)
Seth Godin
Seth Godin - his recurring formulation of the All Marketers Are Liars thesis (2005)
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