"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."
QuoteBrand Strategy
"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."
Source
Kotler on Marketing (1999) (1999)
Philip Kotler
Philip Kotler, Kotler on Marketing (1999)
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