"Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again." The documented root of the idea is Bill Bernbach in 1965: great advertising makes a bad product fail faster, because it gets more people to know it's bad.
"Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again." The documented root of the idea is Bill Bernbach in 1965: great advertising makes a bad product fail faster, because it gets more people to know it's bad.
Source
Advertising adage, popular form credited to Jerry Della Femina
Jerry Della Femina
Popular form credited to Jerry Della Femina; the idea documented to Bill Bernbach, Wall Street Journal interview, 1965 (traced by Barry Popik)
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