OOH (out-of-home)
DefinitionPaid Media
OOH (out-of-home)
Advertising that reaches people outside their homes: billboards, transit, street furniture, and their digital descendants (DOOH). A broadcast medium bought for public reach and unskippability - and one whose photo increasingly does a second job as social content.
Evidence from the library
22%→27% / 13%→22% / 14%→27%Press, radio and out-of-home all became more effective across eras as the internet grew, not less.Stat+29% / +86%Adding radio and OOH lifted Meta CTR by 86% at stable spendCase21% / 7%Online video beats every other online display format, and works far better as a paid medium than an owned one.Stat$2,000A $2,000 billboard bought for the photo, not the footfallCaseTV 63% → Twitter 21%Brands leave their own character on television instead of using it where the impressions areStat
Source
Marketing Definitions
standard media terminology
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