"People don't buy what you do; they buy why you do it."
QuoteBrand Strategy
"People don't buy what you do; they buy why you do it."
Source
Start With Why / TEDx: How Great Leaders Inspire Action (2009) (2009)
Simon Sinek
Simon Sinek, Start With Why (2009) and the TEDx talk How Great Leaders Inspire Action (Sep 2009), the Golden Circle refrain
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