"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
QuoteBrand Strategy
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Source
Management: Tasks, Responsibilities, Practices (1973) (1973)
Peter Drucker
Peter Drucker, Management: Tasks, Responsibilities, Practices (1973)
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