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    "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

    QuoteBrand Strategy

    "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

    Source

    Management: Tasks, Responsibilities, Practices (1973) (1973)

    Peter Drucker

    Peter Drucker, Management: Tasks, Responsibilities, Practices (1973)

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