70,000
CaseBrand & Creativity
Tubi's fake channel-switch Super Bowl ad drove 70,000 app opens in minutes
Tubi's Super Bowl 57 stunt faked a channel change in the game's final minutes, sending America hunting for the remote. 70,000 people opened the Tubi app within minutes of the ad - a challenger streaming service buying the biggest stage and using surprise, not budget, to be the brand everyone talked about.
Source
The Startling Power of Surprise - eatbigfish x Uncensored CMO webinar (Cannes 2026 session) (2026)
Adam Morgan (eatbigfish), Jon Evans (Uncensored CMO)
00:21:05-00:22:45; Tubi x Mischief, Super Bowl LVII (2023)
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