Wendy Clark, then Coca-Cola North America's President of Sparkling Brands and Strategic Marketing and Creative Effectiveness Lions Jury President: "When was it that the word 'effectiveness' got disconnected from the word 'creativity'? Too often, brands and agencies pursue this outcome called effectiveness singularly without enough regard for how they achieve it through creativity. If you leave creativity behind, you are leaving some measure of effectiveness behind too."

QuoteBrand Strategy

Wendy Clark, then Coca-Cola North America's President of Sparkling Brands and Strategic Marketing and Creative Effectiveness Lions Jury President: "When was it that the word 'effectiveness' got disconnected from the word 'creativity'? Too often, brands and agencies pursue this outcome called effectiveness singularly without enough regard for how they achieve it through creativity. If you leave creativity behind, you are leaving some measure of effectiveness behind too."

Source

Creativity Matters 2016 - The Business Case for Creative Bravery, Cannes Lions white paper (2016)

Cannes Lions International Festival of Creativity

p2 and p12, Wendy Clark

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