Selfstorming vs Stormboard
Stormboard is a structured sticky-note workbench for ideation meetings. It solves a very specific problem: making group meetings output more than a photo of a whiteboard. Summary reports, voting, templates, consensus tools - it is mature in its lane.
Short version: Stormboard makes a meeting productive. Selfstorming removes the need for one in the first place for a lot of marketing work. Teams that still rely on structured ideation meetings tend to use both - Selfstorming to prep, Stormboard to decide.
Last updated April 2026. Comparison is based on Stormboard Business and Selfstorming Pro.
Stormboard
Structured digital sticky notes for meeting-driven ideation. Voting, templates, summary reports.
A mature meeting-ideation tool. Structured boards keep groups on track, voting helps teams converge, auto-summary reports close the loop with stakeholders. Enterprise-friendly with SSO and on-prem options, common in government and regulated industries. What it does not do: generate marketing-specific creative content from a single brief without a meeting.
Selfstorming
A solo creative strategy AI. No meeting required.
Built to generate marketing-specific creative content solo and fast. Campaign concepts, naming, hooks, research, strategy decks grounded in 1,000+ real award-winning campaigns, 250+ techniques, 60+ marketing laws. Multi-model orchestration (Gemini, Claude, GPT, Perplexity). The library is the product. Full definition.
Side by side
Ten dimensions. Stormboard wins on structured meeting facilitation, voting, board templates, summary reports, and enterprise readiness. Selfstorming wins on marketing craft, grounded ideation, pre-meeting prep, and solo workflow.
| Dimension | Selfstorming | Stormboard |
|---|---|---|
What it is at its core Roughly even | A solo creative strategy AI. Generates campaign ideas, naming, hooks, research, frameworks with no meeting required. | A structured digital-sticky-note tool for meeting-driven ideation. Boards, voting, categorisation, and summary reports - built to make in-person or remote ideation meetings more productive. |
Meeting-driven ideation Stormboard wins | No meeting. You run it alone, get structured output in minutes. | Primary use. Agendas, structured boards, facilitator roles, voting and consensus building - Stormboard exists to make group ideation meetings output more than a photo of a whiteboard. |
Board structure and templates Stormboard wins | Not boards. Marketing-specific tools: Creative Inspiration Session, Naming Session, Hook Generator, Framework Agent. | Broad template library: SWOT, SOAR, retros, lean canvas, service design. Structured boards keep groups on track. |
Consensus and voting Stormboard wins | Not applicable. Selfstorming is generative, not decision-making. | Built in. Priority voting, dot voting, anonymous options - the classic facilitation stack. |
Source of creative ideas Selfstorming wins | Multi-LLM orchestration grounded in 1,000+ real award-winning campaigns, 250+ indexed techniques, 60+ marketing laws. Quality of output depends on the brief, not the room. | Whoever is in the meeting. Quality of output depends on the people, the brief and the facilitation. |
Marketing-specific craft Selfstorming wins | Specialist marketing tools: 66 naming techniques, 360 hook methods, 9 strategy frameworks, Share of Search. | Generic facilitation templates. No native marketing-campaign or naming-technique library. |
Summary reports and exports Roughly even | PowerPoint decks mapped to frameworks. Directly client-ready. | Strong. Auto-generated meeting summaries, PDF exports, reports capturing votes and outcomes - useful for closing the loop with stakeholders. |
Pre-meeting preparation Selfstorming wins | Generate the creative inputs solo before anyone joins the meeting. Drop those into Stormboard to vote on. | Set up the board, upload materials, pre-populate stickies. |
Enterprise readiness Stormboard wins | SMB and freelancer orientation. No on-prem or SSO today. | SSO, on-prem option, strong government / regulated vertical adoption. Niche but mature. |
Pricing Roughly even | 19.90 EUR/mo unlimited. Different product scope. | Free starter, Business tiers scale with features and admin. Enterprise and on-prem pricing on request. |
The honest verdict
Pick Stormboard if...
- - Structured ideation meetings are the core ritual.
- - You need voting, consensus and summary reports.
- - Enterprise / government compliance matters.
- - Facilitation craft is a team discipline.
Pick Selfstorming if...
- - Solo marketing ideation is the job.
- - You want ideas grounded in real campaigns.
- - Naming, hooks, strategy frameworks, Share of Search matter.
- - PowerPoint decks beat sticky-note reports.
Pick both if...
- - Your team holds structured ideation meetings weekly.
- - Flow: Selfstorming to prep, Stormboard to decide.
- - Individual firepower + structured consensus.
- - Stakeholder sign-off requires documented votes.
Individual ideation upstream, team decision downstream. Clean split.