How to Write Social Media Hooks: Complete Guide

What is a Social Media Hook? (The Real Answer)

It's the first line that makes people stop scrolling. That's it. That's the whole definition.

Most posts die in the first 3 seconds. People scroll past hundreds of posts a day. Your hook is what buys you those 3 seconds—and hopefully 30 more. If your hook doesn't stop the scroll, nothing else matters. Your brilliant insight, your perfect CTA, your beautiful design? All wasted if the hook doesn't work.

A good hook does three things: it creates curiosity (makes people want to know more), it's clear (people understand it in 2 seconds), and it's relevant (it matters to your audience). If your hook does all three, you're ahead of 90% of content creators. Most hooks do zero of these. That's why most posts get zero engagement.

Why This Actually Matters

360+ Hook Techniques That Actually Work

Here are 360+ hook techniques that real creators use. Not theory. Not "best practices" from someone who's never created anything. Actual methods with actual examples. Click any technique to see how it works, when to use it, and examples from posts that got engagement.

How to Actually Write Hooks (Step-by-Step)

Mistakes That Kill Your Engagement

Questions People Actually Ask