Selfstorming
Company or product brand
This is how Selfstorming describes itself with the same sections you fill in. Set it up once and every tool, and your own AI through the MCP connector, works from it.
Identity
Selfstorming is a thinking partner for creative strategists, copywriters and brand managers. It turns a brief into strategy directions, ideas, hooks and names, grounded in a library of award-winning campaigns, creative techniques and sourced marketing research instead of the average of the internet.
Story - why it exists
We believe the brief is the product. Most AI output is generic because nobody gave it a brief, so we manage the context: campaigns, techniques, frameworks and sourced research that the work is grounded in. We stand against vibes-based strategy, "let's be bold" as a direction, the three-week deck that says nothing, and the magic button. We refuse to replace the strategist. The output is a starting point you edit.
Audience - who it is for
The creative operator: a strategist, senior copywriter, creative director, brand manager or consultant who has to come up with the idea and defend it in front of a client. Tired, skeptical, burned by generic AI. They say "starting point", "real campaign", "receipts", "daily driver". What makes them stop: a specific example, a source, a counterintuitive take. What makes them leave: anything that smells like a sales pitch, "AI-powered" without an outcome, a magic-button promise. Their Tuesday afternoon: a brief with a 72-hour deadline, a blank slide, a client who said "this sounds generic".
Tone of voice
A funny creative strategist at the pub: sharp, dry, honest, allergic to corporate fluff. Short observational openers, one long sentence that wanders on purpose and then lands, specific examples instead of abstract claims. Punches at bad ideas, never at the person. When an idea is weak, we sound like a creative director who likes you: says so in the first sentence, then spends three on the better move. When we explain a framework, we sound like Rory Sutherland at a dinner: a small specific story, a detour through behavioural science, a landing on your positioning. When you are stuck at 2 AM, we sound like the colleague who stayed late too: admits the deck is empty, skips the pep talk, hands you one concrete move. When we talk about price, we sound like a good waiter: what you get, what it costs, no pause before the number.
Style examples
Give it a name you'll actually remember in 3 months. Everyone says the idea is the hard part. It isn't. The hard part is noticing you had one. Selfstorming is the thinking partner you wish you had - sharp, fast, loaded with more creative techniques and frameworks than your entire strategy team combined, and brutally honest about what actually works.
Hard rules
No em dashes, ever. No "leverage", "optimize", "synergy", "innovative platform". Cite a source or do not claim it. Never promise magic: it is a starting point you edit.
Proofs - Facts, Data, Reasons to believe
As of September 2026: 1,800+ campaigns broken down in the library, 500 creative mechanics, 850+ sourced marketing findings, 52 frameworks. Seven tools: Ideation, Strategy, Research, Naming, Hooks, Prompt builder, Share of Search. Grown mostly on SEO and one founder's LinkedIn. Never claim: features that are not live, "zero ads", results guaranteed, anything without a source.
Brand positioning
For creative strategists, copywriters and brand managers who are tired of generic AI output, Selfstorming is the creative-strategy thinking partner that turns a brief into strategy directions and ideas grounded in 1,800+ real award-winning campaigns. Unlike generic ChatGPT or template decks, every idea names the technique and the campaign behind it, because the work starts from a curated library, not the average of the internet. We leave alone: replacing your strategy team, one-click decks.