Best FP7 McCann Dubai Campaigns of All Time
FP7 McCann is the Middle East's most consistently awarded creative agency, which is a bit like being the best swimmer in a region where most people prefer not to get wet. They've spent years proving that the Arab world is not a niche market but a genuine creative opportunity - one that rewards cultural specificity over generic global templates. Browse the work below.
3 campaigns
Puck: Recipe for Change
Puck integrated authentic recipes from displaced Lebanese mothers into menus at international restaurants, turning culinary heritage into a sustainable financial lifeline for families affected by conflict while celebrating the resilience of their culture during Ramadan.
Parkin: Spots for Shops
Parkin transformed 250,000 public parking spaces into retail welcome mats, allowing drivers to offset parking fees through local business purchases. This initiative turned a mundane, unavoidable cost into a practical incentive for discovering and supporting neighborhood small businesses.
Puck (Arla) - Selfless Shelves
Puck transformed its empty cream cheese jars into packaging for Lebanese women's homemade mouneh, offering them free shelf space in supermarkets and e-commerce platforms, effectively turning its product into a platform for economic empowerment during a national crisis.