Best LOLA MullenLowe Campaigns of All Time
LOLA MullenLowe has a peculiar habit of taking a global brief - something usually destined to be as exciting as lukewarm tap water - and turning it into a piece of Latin-infused mischief that actually makes people feel something. Whether they are weaponizing clowns to bait a rival or making ice cream feel like a forbidden religious experience, the work is consistently sharp and delightfully un-boring. It is craft with a wink. Browse the work below.
9 campaigns
Lynx / Axe: Sweeter Than The Sweetest
To promote its new sweet fragrances, Lynx dramatized the power of sweetness through absurdist films where traditionally sweet icons - like teddy bears - become violently jealous of a man's superior scent, subverting soft gourmand notes into a primal force.
adidas: Backyard Legends | The Greatest Football Story Ever Told
adidas reframed the high - pressure 2026 World Cup as a continuation of neighborhood street football by telling a cinematic myth about an unbeatable local trio facing off against global icons, proving that greatness starts on the backyard pitch.
AXE/LYNX: Lynx with Catnip
AXE/LYNX launched a catnip-infused deodorant to help men win over the ultimate dating gatekeeper - the woman's cat - using surreal humor to subvert the 'Axe Effect' and prove that feline approval is the key to romantic success.
Lynx: Scratch & Sniff
Lynx launched its Lower Body Spray by turning high-fashion billboards into interactive scratch and sniff experiences, inviting men to lean into their natural instinct to scratch their crotch to sample the fragrance in a humorous, public product demonstration.
AXE/LYNX: The Power of a Fragrance
Lynx revived its 'irresistible attraction' positioning by using dark, absurd humor to show that its new fine fragrances are so powerful they override social norms, logic, and the law in high-stakes, documentary-style scenarios.
AXE: Dog | The Power of Sweetness
AXE subverted the traditional "sweet" fragrance trope by dramatizing its potency through an absurdist horror - comedy where a man's scent is so irresistibly sweet it triggers a pet dog's violent, human - like jealousy, proving the fragrance's undeniable power.
Magnum - Find Your Summer
Magnum's 'Find Your Summer' campaign encouraged people to defy winter's chill by actively seeking and savoring small, fleeting moments of warmth and pleasure, leveraging the insight that many deny themselves ice cream during colder months to redefine indulgence as a year-round joy.
FELGTB: Hidden Flag
To protest Russia's anti-LGBTQ laws during the 2018 World Cup, six activists wore national football jerseys that, when standing together, formed the rainbow flag, turning a symbol of national pride into a tool for hidden, legal activism.
Burger King: Scary Clown Night
Burger King hijacked the cultural fear of clowns and the release of the movie IT by offering free Whoppers to anyone dressed as a clown on Halloween, effectively trolling their competitor's mascot to drive massive global foot traffic.