Best Bodyform Campaigns of All Time
Bodyform spent years doing what every other femcare brand was too polite to attempt: showing what periods actually look like, in blood-red terms. They turned a category built entirely on blue liquid and vague euphemisms into a manifesto for radical honesty - proving that treating women like adults is both the right thing to do and a remarkably effective advertising strategy. The results speak for themselves. Browse the work below.
3 campaigns
Never Just a Period
2024Bodyform dismantles the "it's just a period" dismissal by visualizing the visceral, messy, and often painful reality of menstrual health through a surrealist lens, validating women's lived experiences against centuries of medical gaslighting and societal silence.
Bodyform · AMV BBDO London
Bodyform - Pain Stories
2021Bodyform created a powerful campaign called #PainStories to break the silence around women's health issues by collecting and sharing real, unfiltered personal stories about women's pain experiences. The brand aimed to challenge medical dismissiveness and raise awareness about the gender pain gap by giving women a platform to openly discuss their often-ignored medical challenges.
Bodyform · AMV BBDO
Womb Stories
2020BodyForm created a powerful campaign called #WombStories that breaks the silence around women's reproductive experiences by showcasing the complex, diverse, and often unspoken stories of periods, fertility, and body changes. The brand aimed to validate and normalize all women's experiences, from painful periods to miscarriage, by creating an empathetic and inclusive narrative that goes beyond the simplified, sanitized version of women's reproductive journeys.
BodyForm · AMV BBDO London