Best Clash of Clans Campaigns of All Time
Clash of Clans has a strange, charming habit of taking a mobile game played mostly by teenagers and insomniacs and treating it with the cinematic reverence of a major motion picture. Supercell understood early that the best way to advertise a game is to make non-players feel like they're missing out on an actual culture. The result is some of the funniest big-budget comedy in recent advertising. Browse the work below.
3 campaigns
Clash of Clans: Two-Way Deal
Clash of Clans capitalized on NFL star Travis Hunter being caught playing the game during the draft by launching a 'Two-Way Deal' that mirrored his dual-position athletic prowess with the game's essential offense and defense gameplay mechanics.
Clash of Clans - Haaland Payback Time
Clash of Clans leveraged football star Erling Haaland's polarizing fame by turning him into a playable character and creating a "Payback Time" challenge, allowing rival fans to attack his in-game village, effectively converting haters into players and driving massive re-engagement.
Clash of Clans - Clash from the Past
For its 10th anniversary, Clash of Clans created an elaborate fictional 40-year history of the game, producing a 20-minute documentary and three retro video games that made fans believe the mobile game had existed since 1982. The campaign aimed to elevate Clash of Clans to the status of legendary gaming franchises by crafting an alternate universe so authentic that it sparked curiosity and made players question their own memories.