Best ESPN Campaigns of All Time
ESPN built its reputation on a simple, brilliant premise: the moment itself is never enough - the story around it is everything. They turned sports highlight packages into long-form mythology, proving that a good editor and a stirring piano chord can make a person care deeply about a game they've never watched. Their advertising treats athletes the same way. Browse the work below.
3 campaigns
Leap of Faith
2026By framing the physical struggle of a child learning to jump over hockey boards as a metaphorical leap of faith, ESPN connected the universal, gritty reality of youth hockey to the professional grandeur of the NHL season opener.
ESPN · ESPN Creative Studio
You Seeing This?
2018ESPN hijacked the digital distractions of millennials by pushing real-time "You Seeing This?" alerts across social platforms the moment epic plays happened, transforming the fear of missing out into immediate live viewership during the NBA Playoffs.
ESPN · R/GA New York
Shake on it
2011ESPN celebrated the intense, often irrational, devotion of sports fans by showcasing their extreme, yet relatable, rituals and behaviors, reframing them as passionate expressions rather than madness, thus affirming the deep connection between fans and the sports they love.
ESPN · Wieden + Kennedy New York