Best Tubi Campaigns of All Time
Tubi is the streaming brand that somehow made being free feel like a personality rather than just a price point. In a category dominated by premium subscriptions and weekly drops, they've leaned into the fact that unlimited choice at zero cost is not a compromise but a competitive advantage worth broadcasting loudly. Their advertising reflects this with a surprisingly sharp sense of humor. Browse the work below.
3 campaigns
Cowboy Head
2025Tubi dramatized the visceral nature of niche fandom by depicting people with literal, fleshy "genre heads," proving that no matter how oddly specific your tastes are, the platform's vast library has exactly what you are born to love.
Tubi · Mischief @ No Fixed Address New York
Interface Interruption
2023Tubi hijacked the Super Bowl broadcast by simulating a user interface glitch that made viewers believe they had accidentally changed the channel, effectively demonstrating the platform's ease of use while creating a viral, disruptive moment of collective panic.
Tubi · Mischief @ No Fixed Address
Rabbit Hole
2023Tubi used surreal, giant rabbits to drag viewers into a chaotic 'rabbit hole' of content. By embracing a disruptive, dark aesthetic, the brand signaled its vast, eclectic library to viewers bored with standard, title-focused streaming marketing.
Tubi · Mischief @ No Fixed Address, New York City