An AI field-marketing agent let Vercel 10x event output with the same team
meetings run at Vercel's user conference
10x more~20
previous year
200+
with Iris
A Vercel field marketer built Iris, an AI field-marketing agent, about 80% on her own and pulled in engineers only for wiring. Iris handles registration approvals, exec prep, check-in and follow-up; at Vercel's user conference it ran 200+ meetings, up from about 20 the year before, letting the team roughly 10x field marketing output with the same headcount.
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