Vercel ships its brand guidelines as an installable design.md file
Vercel ships its brand rules as a markdown design file that every employee installs into their AI tools, and even points recruiting candidates to it. The brand designers built and signed off on it; low-stakes decks can be generated, but the first-meeting sales deck still gets a human design pass.
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CaseVercel replaced static PMM one-pagers with an always-on 'product marketing brain'PrincipleA context file needs a steady feed and one human curatorCaseAn AI-readable product marketing brain pays off most in onboarding and sales self-servePrincipleAutomate the parts of your job you hate mostCaseAn AI field-marketing agent let Vercel 10x event output with the same teamPrincipleWrite for AI with AI, and for humans with humansPrincipleWhen agents buy, every company becomes a docs companyPrincipleAI grows marketing teams, and program spend grows faster than headcountPrincipleAI raises the value of human creative craft