An AI-readable product marketing brain pays off most in onboarding and sales self-serve
The unexpected biggest payoff of Vercel's always-on product marketing brain was new-employee onboarding: new hires ask their own 50 questions generatively instead of reading a prepared list of 10, and sales becomes self-serve.
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CaseVercel replaced static PMM one-pagers with an always-on 'product marketing brain'PrincipleA context file needs a steady feed and one human curatorCaseVercel ships its brand guidelines as an installable design.md filePrincipleAutomate the parts of your job you hate mostCaseAn AI field-marketing agent let Vercel 10x event output with the same teamPrincipleWrite for AI with AI, and for humans with humansPrincipleWhen agents buy, every company becomes a docs companyPrincipleAI grows marketing teams, and program spend grows faster than headcountPrincipleAI raises the value of human creative craft