Write for AI with AI, and for humans with humans
Use AI when you are writing for AI, and humans when you are writing for humans. Vercel runs a separate, AI-assisted content track for agents (many variants, speed to content as the key metric) and keeps its human blog hand-crafted with a much higher quality bar.
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CaseVercel replaced static PMM one-pagers with an always-on 'product marketing brain'PrincipleA context file needs a steady feed and one human curatorCaseAn AI-readable product marketing brain pays off most in onboarding and sales self-serveCaseVercel ships its brand guidelines as an installable design.md filePrincipleAutomate the parts of your job you hate mostCaseAn AI field-marketing agent let Vercel 10x event output with the same teamPrincipleWhen agents buy, every company becomes a docs companyPrincipleAI grows marketing teams, and program spend grows faster than headcountPrincipleAI raises the value of human creative craft