Integration lifts brand impact by 30%, integration plus channel customisation by 57%
StatBrand Strategy
Campaigns that are well integrated deliver 30% more brand impact than campaigns that are neither integrated nor customised. Campaigns that are integrated and also customised well to each medium deliver 57% more.
Source
10 Charts to Make You a More Effective Marketer, 2026 Edition - Kantar UK Marketing Effectiveness Practice (2026)
Kantar UK Marketing Effectiveness Practice; foreword by Simon Atherley, Head of Marketing Effectiveness
Chart 10, p. 16, 10 Charts 2026 (Kantar UK), Kantar Global LIFT+ database
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