Well-branded creator content delivers over 60% more brand impact than weakly branded content
StatBrand Strategy
Creator content in the top 30% for branding strength indexes 164 on brand KPIs, against 144 for the middle 40% and 100 for the bottom 30%. Creator content works when the brand actually lands in it.
Source
10 Charts to Make You a More Effective Marketer, 2026 Edition - Kantar UK Marketing Effectiveness Practice (2026)
Kantar UK Marketing Effectiveness Practice; foreword by Simon Atherley, Head of Marketing Effectiveness
Chart 07, p. 13, 10 Charts 2026 (Kantar UK), Kantar Context Lab
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