Most of what makes a brand visible inside AI models is the brand equity it already had

63% of a brand's visibility inside LLMs is attributed to long-term brand equity. The slide gives no definition of visibility or of how attribution was modelled, so treat it as directional.

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The Cannes Lions Wrap-Up Live - Cannes Lions 2026, co-curated with WARC and Contagious (2026)

Cannes Lions with WARC and Contagious; speakers Laura Nestler (Reddit), Tessa Lyons (Meta), Alex Weller (Patagonia), Alex Jenkins (Contagious)

Slide 10, Cannes Lions 2026 Wrap-Up Live, citing Charlie Oscar via WARC

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