Sonic logos that include the brand name are twice as effective at reinforcing brand association as those that don't - Just Eat's is ranked the UK's most effective sonic logo.

brand association effectiveness

CaseBrand & Creativity

Just Eat's 'Did somebody say Just Eat?' is ranked the UK's most effective sonic logo, with iterations by Snoop Dogg and Katy Perry pushing it into pop culture. SoundOut found sonic logos that include the brand name are twice as effective at reinforcing brand association as those that do not.

Source

The WARC Guide to brand assets in a hybrid world (2022)

WARC (eds. David Tiltman, Lena Roland, Catherine Driscoll); contributors incl. Jenni Romaniuk & Brooke Klement (Ehrenberg-Bass), Nick Liddell (Baron Sauvage), Adrienne Little (And Rising), David Taylor (the brandgym), David Courtier-Dutton (SoundOut), Panos Dimitropoulos (Kantar), Rachel Barton (Design Bridge), Morten Grubak (Virtue), Elisa Harca (Red Ant Asia)

p. 36; SoundOut, cited in The WARC Guide to brand assets in a hybrid world

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