The correction Roach makes every time he is asked: "When Grace and I talk about building big from lots of littles, we always say it's still about building big. It is not simply about making lots of little things. You've got to make something big from those things."

QuoteBrand Strategy

The correction Roach makes every time he is asked: "When Grace and I talk about building big from lots of littles, we always say it's still about building big. It is not simply about making lots of little things. You've got to make something big from those things."

Source

The WARC Podcast - Four marketing frameworks you need to know (2026)

Tom Roach (VP, Jellyfish / Brandtech Group), interviewed by David Tiltman (WARC)

00:35:11-00:38:01, Tom Roach on The WARC Podcast, April 2026

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