Best AlmapBBDO Campaigns of All Time
If you want to understand why Brazil owns the Cannes Lions leaderboard, you look at AlmapBBDO. They have this irritatingly brilliant habit of taking a massive global brief and making it feel like a local conversation at a street corner bar - whether they are selling dog food or saving the planet. It is advertising that actually understands human behavior instead of just shouting at it. Dig into the portfolio below.
8 campaigns
Pedigree: Caramelo
Pedigree challenged the bias against Brazil's beloved mixed-breed "Caramelo" dogs by creating an official "Pedigree Caramelo" identity, complete with genetic research, a kennel club, and dog shows, ultimately transforming them into the most adopted breed and gaining global recognition.
Johnnie Walker - Errata at 88
Johnnie Walker corrected a 70-year historical oversight by publishing an 'Errata' and sponsoring bossa nova legend Alaíde Costa's debut at Carnegie Hall at 88, powerfully reinterpreting 'Keep Walking' by celebrating her lifelong journey and finally giving her due recognition.
UN Global Compact & B3: EART4
To shock distracted CEOs into action, the campaign branded Earth as a failing corporation and launched its IPO on the B3 exchange, using real-time financial metrics and an annual report to dramatize environmental collapse as an urgent bankruptcy risk.
Eletromidia - Guarded Bus Stop
Eletromidia transformed digital OOH bus stop displays into interactive safety hubs, connecting vulnerable women with live operators for companionship and protection. This leveraged ad tech for social good, directly addressing a critical urban safety issue while showcasing the company's innovative capabilities.
Getty Images: Endless Stories
Getty Images transformed a single historical event into an interactive narrative by uncovering hidden parallel stories within its archive, proving that every frame is a gateway to infinite interconnected histories rather than just a static stock photo.
Pedigree: Dog Channel
Pedigree transformed hundreds of idle TV screens in electronics stores into a live adoption channel, replacing generic stock footage with real-time videos of shelter dogs to connect high-traffic shoppers directly with pets in need of a home.
VW Kombi: Last Wishes
The VW Kombi, personified as an aging vehicle, created a 'will' to share its final wishes and fan stories, culminating in a reunion with its creator's son, effectively leveraging deep emotional connections and nostalgia for its last edition.
Pepsi: Beckham vs Juventus Fan
Pepsi subverted the god-like status of global superstar David Beckham by having a young fan value the cleanliness of his soda can over a legendary match-worn jersey, proving that the brand's irreverent spirit outweighs even the biggest celebrity ego.