Best Cliff Freeman and Partners New York Campaigns of All Time
Cliff Freeman and Partners never met a logical boundary they didn't want to sprint past in the name of a punchline. While other agencies were busy polishing brand pyramids, Cliff was busy figuring out how to make a viewer feel slightly unsettled and deeply entertained at the same time. It is the kind of work that reminds us that being funny isn't just a tactic - it is a strategic advantage. Browse the work below.
3 campaigns
Fox Sports: Beware of Things Made in October
Fox Sports created a humorous campaign for MLB playoffs by showcasing bizarre and unexpected scenarios where october-made products malfunction because the workers watched the playoffs and did not pay attention to their work
Fox Sports: Dumpster
Fox Sports humorously demonstrated that the more hockey you watch, the tougher you become, by showing a man enduring escalating discomforts - from waxing to a dart hit - with increasing stoicism, effectively linking fan dedication to the sport's intensity.
Fox Regional Sports: China
Fox Regional Sports humorously dramatized an intense, hyper-local Chinese wood-chopping contest, leveraging the universal passion for regional events to highlight that 'your' local sports are equally thrilling and deserving of dedicated coverage, making the familiar feel epic.