Best Courage, Toronto Campaigns of All Time
Courage is the Toronto independent that operates on the deceptively simple belief that a genuinely unexpected idea beats a perfectly executed predictable one - a principle that sounds obvious until you look at most advertising, where it clearly isn't. They tend to find the cultural wrinkle a bigger agency would have ironed out, then build the whole campaign on it. Browse the work below.
4 campaigns
KitKat: Security Detail
After 12 tonnes of chocolate were stolen, KitKat turned a supply chain crisis into a global spectacle by treating their delivery trucks like high-value assets, gamifying the loss and inviting consumers to track 'stolen' bars to find their own.
KFC Canada: Kyle F*cking Connor
KFC Canada embraced a viral fan-driven nickname for Winnipeg Jets star Kyle Connor, turning a local sports joke into a massive brand platform by physically rebranding a restaurant and launching limited-edition merchandise to celebrate the intersection of hockey culture and fried chicken.
Skip: Writer's Room
Skip partnered with Seth Rogen to show how the app's extreme convenience inadvertently ruins classic movie plots by removing all conflict, proving that when you can skip the hassle, you also skip the drama.
Skip: Winter Delivery Fleet
Skip transformed its delivery promise into physical utility by deploying a fleet of branded snowplows to clear Canadian streets during storms, proving the brand's commitment to convenience by literally removing the obstacles preventing customers from getting their food.