Best Johannes Leonardo, New York Campaigns of All Time
Johannes Leonardo is one of the more quietly influential agencies in New York - the kind that tends to do bold, culturally engaged work for global sports brands and tech companies without feeling the need to announce themselves at every opportunity. Their best output sits at the intersection of cultural fluency and commercial nerve. Browse the work below.
4 campaigns
adidas: Original Forever
adidas solidified its cultural relevance by becoming the official apparel partner for the Oasis reunion tour. By integrating the brand into the band's historic return, adidas transformed merchandise into a symbol of shared musical and fashion legacy.
Oscar Mayer - The Wienie 500
Oscar Mayer hijacked the Indianapolis 500 by racing six iconic Wienermobiles in the first-ever 'Wienie 500,' turning a legendary mascot into a high-stakes, absurd sporting spectacle to dominate the cultural conversation at the start of grilling season.
Adidas: Hey Jude
Adidas transformed the weight of England's historical football failures into a message of hope by using the Beatles' "Hey Jude" to celebrate Jude Bellingham, proving that a new generation could turn a "sad song" into a victory anthem.
Adidas Originals: Original Is Never Finished
Adidas redefined originality by remixing iconic cultural symbols and Frank Sinatra's "My Way," proving that true creativity is an ongoing process of evolution rather than a static achievement, successfully reclaiming the brand's status as a pioneer for a new generation.