Best MullenLowe Campaigns of All Time
MullenLowe has always had a knack for finding the uncomfortable truth in a room and turning it into a billboard. Whether they are rebranding themselves with a challenger mindset or convincing a nation to care about a specific carton of milk, they tend to skip the polite corporate fluff in favor of work that actually sticks to your ribs. It is the kind of strategy that feels inevitable once you see it. Browse the work below.
5 campaigns
MullenLowe - Global Rebrand
MullenLowe reimagined its iconic octopus logo into a fluid, ever-changing symbol, empowering over 4,000 employees to design their own unique versions via a generative app, fostering internal ownership and generating massive external buzz and new business opportunities.
Ministry of Communications: My Line
To bridge the digital divide for millions without internet, the Ministry transformed a traditional landline into a voice-activated search engine, allowing anyone with a basic phone to access Google Assistant's information through a simple local call.
Clear: Bridezilla
Clear dramatized the link between stress and dandruff by depicting a bride's internal turmoil through a violent dance where white particles explode from her hair, positioning the shampoo as the essential solution for high-pressure life moments.
Clear: Bullish Boss
Clear visualized the internal psychological pressure of a high-stress workplace through the avant-garde Japanese art of Butoh dance, transforming the invisible cause of dandruff - stress - into a visceral, theatrical performance that resonated with overworked urban professionals.
Lidl: Bosse's Milk
Lidl transformed a consumer's Facebook complaint about their milk's perceived German origin into "Bosse's Milk," personalizing 3.6 million cartons with his face and post. This hyper-specific, nationwide response authentically addressed a widespread misconception, fostering trust and boosting sales by 8.2%.