Best The Martin Agency Campaigns of All Time
The Martin Agency has spent decades proving that if you give a lizard a Cockney accent or tell Snoop Dogg to give up smoke, people might actually stop hating commercial breaks. They specialize in the kind of high-concept simplicity that makes other creative directors deeply envious at 3 AM - work that is too weird to ignore and too smart to be just a gag. It is behavioral science dressed up in a mascot suit. Browse the work below.
3 campaigns
Little Caesar's: Introducing Delivery
Little Caesar's launched its delivery service by leveraging its iconic "Pizza! Pizza!" chant, creating a repetitive and almost hypnotic audio experience that built anticipation and humorously highlighted the brand's long-awaited expansion into home delivery.
Solo Stove - Snoop Goes Smokeless
Solo Stove created a viral marketing campaign by having Snoop Dogg, known for smoking, pretend to "give up smoke" to highlight the brand's smokeless fire pit. The campaign leveraged Snoop's celebrity status to create massive social media buzz and draw attention to the product's unique smokeless feature.
Geico Car Insurance: Unskippable
Geico created an "unskippable" ad campaign that humorously acknowledged viewers' tendency to skip online ads by making the first few seconds so absurdly entertaining that people would want to keep watching. The brand used unexpected, quirky scenarios in their commercials to grab attention and turn the typical ad-skipping behavior into an engaging viewing experience.