Best Venables Bell & Partners Campaigns of All Time
Venables Bell & Partners has a peculiar habit of working for brands that could easily afford to be boring - and then declining to let them. Based in San Francisco, they tend to produce advertising that earns its budget by finding the cultural truth behind the brief rather than just the product feature in front of it. Quietly impressive is underrated. Browse the work below.
3 campaigns
Audi: Clowns
Audi created a humorous and startling ad using clowns to demonstrate how unexpected and potentially dangerous situations can arise on the road. The campaign showcases Audi's intelligent safety systems by illustrating that just like unpredictable clowns suddenly appearing, the car is always prepared and alert to prevent potential accidents.
REI: #OptOutside
REI closed all stores on Black Friday, paid employees to #OptOutside, and encouraged customers to join, brilliantly countering consumerist chaos with a powerful call to nature, reinforcing its brand purpose and sparking a movement.
Audi: Doberhuahua
Audi used a grotesque, CGI-mutant dog to dramatize the dangers of compromise, positioning their new A3 as the only luxury choice that refuses to sacrifice performance or design for the sake of a middle-ground compromise.