Best Andes Beer Campaigns of All Time
Marketing to men is usually a race to the bottom of a generic pint glass, but Andes Beer figured out something much smarter: the Argentinian man is a lovable, desperate coward who just wants to stay at the bar without his girlfriend finding out. They stopped selling lager and started selling elaborate alibis - involving everything from teleporters to fake weather machines. It is behavioral science dressed up as a prank. Browse the work below.
3 campaigns
Andes Beer: Party
Andes Beer comically depicted friends negotiating for extra minutes together, highlighting the universal struggle to carve out time for socializing. This relatable humor positioned the beer as essential for maximizing those precious, shared moments, making the brand synonymous with friendship and fun.
Andes Beer: The Fairest Night
Andes Beer created a clever marketing campaign by holding a fake casting call for attractive men, which secretly allowed ordinary men to have their own special night out while these attractive men were occupied. The brand ingeniously gave "regular" men a chance to enjoy their night by removing the typically intimidating attractive men from the social scene.
Andes Beer: The Great Escape
Andes Beer created a "rescue team" that would dramatically save people from boring or sad situations and secretly bring them to a bar with friends. The campaign was designed to position the beer brand as a fun, spontaneous solution that helps people escape from mundane or depressing moments.