Best Central Beheer Campaigns of All Time
Central Beheer is the only insurance company on earth that makes you actually want to have a catastrophic day, provided a camera crew is there to capture the fallout. For decades, they have turned the "Even Apeldoorn bellen" tagline into a masterclass in the slow-burn comedic reveal - proving that a well-timed disaster is often better for business than a boring promise of safety. It is insurance advertising for people who appreciate the dark, structural irony of a plan gone sideways. Browse the work below.
3 campaigns
Central Beheer: Horse
Centraal Beheer humorously dramatized the chaos of unforeseen problems by showing a group of men betting on a "champion horse" that is actually a short man in a jockey outfit, leading to a spectacular failure at the racetrack and reinforcing the need for their insurance when life's gambles go wrong.
Central Beheer: Acupuncture
Central Beheer created a humorous ad showing an acupuncture patient experiencing awkward moments with needles stuck in his body, highlighting unexpected life situations. The campaign uses comedy to demonstrate that insurance can help when things go wrong, making the brand relatable and memorable through a lighthearted storytelling approach.
Central Beheer: Automobile Show
Centraal Beheer humorously depicted a lowrider car show turning chaotic with a giant bird performing the "chicken dance," creating a memorable, absurd scenario that reinforced their "Even Apeldoorn Bellen" message for unexpected problems.