Best Doritos Campaigns of All Time
Doritos built one of advertising's most reliable machines: give the audience a camera, promise them a Super Bowl slot, and watch what happens when you remove the brand team from the equation. Their best work thrives on a single, almost philosophical insight - that if you make a snack bold enough, people will find their own stories to tell about it. Study the craft below.
4 campaigns
Telethon for Hawkins
2026Doritos launched a real 1980s-style telethon for the fictional town of Hawkins, allowing fans to interact with de-aged icons via a hotline. This bridged the gap between passive viewing and active participation, turning fan nostalgia into a massive, immersive engagement event.
Doritos · Goodby Silverstein & Partners, San Francisco
The Triangle Theory
2025Doritos hacked football history by framing Ronaldo’s iconic 2002 haircut as a secret, unfinished marketing stunt. This mockumentary-style campaign turned a legendary cultural mystery into a branded conspiracy, driving massive organic engagement through nostalgia and playful, investigative storytelling.
Doritos · AlmapBBDO, São Paulo
Flat Matthew × Matthew McConaughey
2021To launch the 3D Crunch, Doritos turned Matthew McConaughey into a two-dimensional version of himself. By dramatizing his struggle to feel 'full' again, the brand used surreal humor to highlight the product's unique three-dimensional shape and texture.
Doritos · Goodby, Silverstein & Partners, San Francisco
Dips Desperado
2007Doritos transformed the simple act of dipping a chip into an epic, decades-long saga, personifying the brand's ultimate chip-and-dip experience through the dramatic rise, fall, and triumphant return of a legendary "Dip Desperado," making a mundane act feel heroic and aspirational.
Doritos · AMV BBDO London