Best Doritos Campaigns of All Time
Doritos built one of advertising's most reliable machines: give the audience a camera, promise them a Super Bowl slot, and watch what happens when you remove the brand team from the equation. Their best work thrives on a single, almost philosophical insight - that if you make a snack bold enough, people will find their own stories to tell about it. Study the craft below.
3 campaigns
Doritos: Telethon for Hawkins
Doritos launched a real 1980s-style telethon for the fictional town of Hawkins, allowing fans to interact with de-aged icons via a hotline. This bridged the gap between passive viewing and active participation, turning fan nostalgia into a massive, immersive engagement event.
Doritos: The Triangle Theory
Doritos hacked football history by framing Ronaldo’s iconic 2002 haircut as a secret, unfinished marketing stunt. This mockumentary-style campaign turned a legendary cultural mystery into a branded conspiracy, driving massive organic engagement through nostalgia and playful, investigative storytelling.
Doritos: Dips Desperado
Doritos transformed the simple act of dipping a chip into an epic, decades-long saga, personifying the brand's ultimate chip-and-dip experience through the dramatic rise, fall, and triumphant return of a legendary "Dip Desperado," making a mundane act feel heroic and aspirational.