Best Evian Campaigns of All Time
Evian is the only brand on earth that convinced us a bottle of Alpine meltwater could somehow double as a fountain of youth - and they did it by putting infants on roller skates. It is a masterclass in the "irrational pivot" - moving from mineral content to the visceral joy of being a CGI baby. If you want to see how high-end hydration became a global entertainment franchise, browse the work below.
3 campaigns
Evian: Baby & Me
The campaign cleverly used reflections to reveal dancing adults' inner baby selves, visually embodying Evian's "Live young" philosophy. By showing playful, energetic babies mirroring adult moves, it created an unexpected, joyful connection between the brand and the feeling of youthful vitality, making the abstract concept tangible and memorable.
Evian: Roller Babies
Evian created a viral marketing campaign featuring babies performing impressive roller skating moves, using the power of cuteness and unexpected humor to capture viewers' attention. The campaign aimed to position Evian as a youthful, energetic brand by showing babies skating with incredible skill, which made the video memorable and shareable across global audiences.
Evian: Waterboy
Evian personified water as "Patty-O-Rhyme," a resilient, playful creature that overcomes challenges and transforms, set to Queen's "We Will Rock You," to symbolize the revitalizing and empowering nature of Evian water, encouraging consumers to embrace their inner strength.